These regional malls were repositioned to better meet the needs of their communities resulting in increased foot traffic, NOI growth and greater shopper loyalty.
Located in predominantely Hispanic areas, a strategy was implemented based on the company's experience and intimate knowledge of this demographic, it's consumer trends, tenant base, shopping habits and other factors specifically relevant to the Hispanic-oriented tenant and their customers.
The renewed focus on merchandising that appeals to the Hispanic consumer, combined with a unique event programing targeting the entire family, enhanced the centers creating transcultural experiences.
